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Webcessful to need marketing, and if we were unsuccessful, we couldn’t af-ford it.” I remember being phoned by a CEO: “Come and teach us some of your marketing stuff—my sales … WebView Marketing is Everything (1).pdf from PHIL 02 at University of California, Riverside. Christian Dang BUS 103 Section 024 1/24/2024 McKenna, R. Marketing is Everything . … WebView Notes - MarketingIsEverythingNotes from BUS 103 at University of California, Riverside. McKenna, Regis. (1991). Marketing is Everything. Harvard Business Review, 1-10. Retrieved lakareber abe